Summary of What La Rosa Holdings Corp. Does

Company Overview

• La Rosa Holdings Corp. (LRHC) is a Nevada-incorporated holding company founded by Joseph La Rosa.
• Operates as a diversified real estate company with expertise in residential and commercial real estate services.
• The company’s core mission emphasizes supporting, empowering, and elevating stakeholders with integrity.

Core Business Segments

• Real Estate Brokerage (La Rosa Realty):

  • Operates primarily under the brand "La Rosa Realty."
  • Corporate offices: 26 locations across Florida, California, Texas, Georgia, North Carolina, and Puerto Rico.
  • Franchised offices: 6 in the U.S. and Puerto Rico.
  • Employees: 2,769 licensed real estate brokers and associates as of March 31, 2025.
  • Revenue (2024): approximately $57 million from residential brokerage services.
  • Revenue (2023): approximately $20.5 million.
  • Growth driven by acquiring new franchisees and offices and increasing agent count.
  • Agent count: approximately 2,581 agents as of December 31, 2024 (up from 2,434 in 2023).

• Franchising:

  • Provides licensing and branding to independent real estate brokerages.
  • Earns franchise royalties, initial licensing fees, and ongoing service fees.
  • Contains 6 franchise offices and several affiliates.
  • Revenue (2024): approximately $329,069.
  • Revenue (2023): approximately $883,606.
  • Recent expansion included acquiring additional franchisees and opening new offices.

• Coaching and Education Services:

  • Offers training, mentorship, and advanced courses to agents and franchisees.
  • Subsidiary: La Rosa Coaching, LLC.
  • Revenue (2024): approximately $568,516.
  • Revenue (2023): approx. $628,846.
  • Provides initial onboarding, ongoing education, and specialized training.

• Property Management:

  • Manages residential properties, primarily single-family homes.
  • Approximate properties under management: 650 properties as of March 31, 2025.
  • Revenue (2024): approximately $11.1 million.
  • Revenue (2023): approx. $9.7 million.
  • Revenue model includes management fees, property rental fees, and fixed monthly charges (e.g., $55 per property).

• Commercial Real Estate (CRE):

  • Assists agents and clients with leasing and selling multifamily, office, storage, and land properties.
  • Revenue generated per transaction: 10% of the real estate commission.
  • Revenue examples: $327,912 in 2024 and $115,916 in 2023.

• Title and Settlement Services:

  • Operates under "FPG Title Group" providing comprehensive title insurance and settlement services.
  • Revenue (2024): approx. $83,010.
  • No revenue reported in 2023 for this segment.

Financial Highlights

• Total Revenue (2024): approximately $69.4 million.
• Total Revenue (2023): approximately $31.8 million.
• Net Loss (2024): approximately $14.3 million, up from an $7.8 million loss in 2023.
• Gross Profit (2024): approx. $6 million, with gross margin around 8.6%.
• Agents: 2,769 licensed brokers and agents as of March 31, 2025.
• Employees: 39 full-time employees.
• Market Capitalization (as of June 28, 2024): approx. $31.9 million based on a closing stock price of $2.11.
• Shares Outstanding (as of April 15, 2025): 37,411,451 shares of common stock issued and outstanding.

Recent Business Activities

• IPO: Completed on October 12, 2023.
• Acquisitions (2023-2024):
  • Majority ownership in multiple franchisees and affiliates across various states.
  • Full ownership of entities such as Nona Legacy, La Rosa Realty Winter Garden, BF Prime, La Rosa Title Agency, La Rosa Realty Beaches, Baxpi Holdings, and others.
• New Market Expansion: Opened an office in North Carolina (December 2024).
• Technology Development: Launched JAEME, an AI assistant for agents, and upgraded the "My Agent Account" platform.
• Innovative Platforms: Launched "Final Offer," an online offer platform for sellers.
• Funding: Raised capital through multiple debt financings, warrants, and equity transactions, including a $5.5 million secured convertible note in February 2025.

Market Focus

• Primary in the U.S. residential real estate market.
• Serves both consumers and real estate agents via corporate offices and franchising.
• Targets organic growth and growth through acquisitions, including international expansion efforts in Spain.

Employees and Agents

• Employees: 39 full-time staff.
• Licensed Agents & Associates: Approx. 2,769 as of March 31, 2025.
• Customer Base: Not explicitly provided; primarily serves home buyers and sellers, and agents working within the company and franchise network.

Summary

La Rosa Holdings Corp. operates as a comprehensive real estate service provider with diversified income streams spanning brokerage, franchising, coaching, property management, CRE, and title services. It has grown significantly through acquisitions, expanded its market footprint nationally and internationally, and developed proprietary AI and technology platforms to support its real estate agents and franchisees. The company is currently operational with substantial revenues but reports net losses, and it is actively raising capital to fund further expansion and development.